Mother and daughter team Maureen Bartlett and Shannon Earls firmly believe that makeup is for everyone, not just models and movie stars. Through Encore Beauty, the pair is delivering premium cosmetics and techniques to everyone from shy teenagers to professional makeup artists.
Entrepreneur Maureen describes Shannon and herself as the yin and yang of Encore Beauty, with complementary skills that enrich their growing business.
Having worked together for 16 years, the two know each other inside out.

“Shannon has great detail skills and I am the big picture person who continually comes up with crazy ideas that she then perfects and creates,” Maureen says.
Both women relish the challenges of marketing and selling exceptional SLA Paris beauty products sourced from France, but this is only the start of it. In 2009 they also opened their own SLA Academy — only the third licensed SLA Academy in the world. The academy, now based at Castle Hill, offers courses in every aspect of makeup and beauty, including innovative Tweens, Teens and Self Esteem workshops which book out during every school holiday.
In Maureen’s eyes, beauty is not reserved for models and actresses — it’s within everyone’s reach.“We’re especially proud of these courses for 12- to 17-year-olds, which we run in conjunction with a psychologist,” Maureen says. “They teach life skills and help this vulnerable age group build self-esteem, as well as enjoy better nutrition, skincare and age appropriate makeup.”
Maureen has a strong background in fashion, sales and marketing, which has been invaluable in setting up and running Encore Beauty. She moved straight into fashion retail at the age of 16, quickly being promoted to ladies wear buyer in a small department store in Hamilton, her New Zealand hometown.
On moving to Australia, she worked in the makeup department of David Jones in Elizabeth Street, Sydney. Following a three-year marketing course, she relished a number of product and marketing management roles, including her own business ventures in eyewear, gourmet food and event management.
Despite her success, Maureen has always kept her feet on the ground.

“I feel blessed to be doing exactly what I want to do each and every day. In my spare time I have just launched a new non-profit organisation called SPIN Hawkesbury – Supporting People In Need. Our first fundraising event is planned for July.”
Encore Beauty offers everything from exclusive high-end products and sophisticated makeup techniques to beginner boot camps which start with the basics and work up.
Mum and daughter are delighted to have built a following of makeup artists, students and consumers who love the brands they sell.
So where did it all begin? Maureen discovered SLA products by accident in 2004 when she opened a modest makeup bag dropped in by a colleague. The contents amazed her. It wasn’t long before she and Shannon boarded a plane to France to meet Serge Louis Alvarez, the creator of the SLA makeup range offering organic, paraben-free and eco-friendly skincare products.
It was a life-changing experience. Both women knew they wanted to set up a business celebrating pure, ethically produced products not tested on animals.
Encore Beauty began trading in 2005, and offered products to beauty salons, day spas, hair salons and makeup artists, and also supplied TAFE colleges with classroom products and student kits. Inspired by their trip to Paris, Maureen and Shannon set up their own SLA training college in Sydney, offering two-day masterclasses, a full nine-month International Certificate Course, evening classes and special makeup sessions aimed at business women and individuals keen to update their image.

Academy training encompasses every area of beauty and makeup including fashion, bridal, photography, film and TV, theatre and stage makeup, special effects and body painting, along with special courses for teenagers and young people aged 16 to 25.
Maureen and Shannon embarked on a steep learning curve when they created a management board for the business consisting of Edmund Khalaf (CFO of Integra Pay), Colleen Rumbal (former HR director of International American Express), Deb Loveridge (former CEO of Randstad) and Bob Earls (project manager at Macquarie Bank).
“Having that level of expertise to guide us has been invaluable,” she says.
It certainly seems to be paying off, with the business going from strength to strength.
With the SLA range as a base, Maureen and Shannon have continued to add beauty products which boast the finest and gentlest skincare ingredients. Encore Beauty now has its own online shop.
This year, they have launched four new skincare brands — Too Fruit for children and teens, Indemne with essential oils for highly sensitive skin, natural, organic and banana-based Kadalys and an exquisite Spanish range called Massada. ❐